Holger brings up Om Malik’s posting The of course principle of design. The thesis: People are trying to wow their customers with their products. Om said: »Don’t wow your customers, just have them go: of course.« The guys have some thoughts about that.
Links for this episode:
- Om Malik: The of course principle of design
- Wikipedia: Kano model
- A quote by Charles Eames
- The Long Wow: Article and presentation by Brandon Schauer and Adaptive Path
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